Alyssa Gallop
Hello!
I'm Alyssa!
As the daughter of two serial entrepreneurs, I've been immersed in the world of hustle, quick thinking, and creativity since the age of 10!
I'm not just a marketer, I'm a self-starter. Ready for new challenges and eager to push boundaries.
Content Marketing | Email Marketing | Search Engine Marketing | Social Media Marketing | Affiliate Marketing | Event Marketing
Graphic Design and Content Creation
Figma | Adobe Creative Suite | Canva | iMovie | Social Media Marketing | USG Content | Affiliate Marketing
Amazon PDP Images
Social Media
Print Material
Content Calendar Management
TikTok: Social Media Marketing
Stanza: User Thank You Video
Content Marketing
Blogs | Press Releases | Newsletters | White Paper | Email | Amazon A+ Content
Utilized Semrush and Google Trends to create blog content to improve SEO.
Collaborated with PR, legal and communications teams to create marketing content about new initiatives.
Napier Email Marketing Campaigns
Stanza Email Marketing Campaigns
Growth Marketing
Pitch Decks | Branding | Landing Pages | Email Marketing | Product Marketing
Kale Health @ Walmart Canada
Pitch decks and brand copy for new heath initiatives. Collaborated with product owners to create copy and slides that simplified their ideas in a creative way.
Re-designed checkout page to increase conversion rate . Implemented social proof (testimonials), upcoming product developments, deal timer and more.
Stanza: Series B Funding Initiatives
Goal: Create a series of conversion based e-mails to help our efforts of doubling our user base within 6 months.
Once we found an email that worked, ran a 5 way A/B Subject Line Test.
This e-mail resulted in 42 new users paying for our freemium model SaaS service.
Performance from reiterating campaign content and subject lines.
Red Bar = E-mail conversions
E-mail performance increased after applying data insights from A/B tests over time.
SmartLabel Product Roadmap Planning
Created product roadmaps and led the implementation of new product features based on data and market research
Stanza Plus Features and Benefits
Updated features and benefits copy to be consistent across all platforms.
Brand Marketing
Pitch Decks | Branding | Copy | Logo Design
Foodmaestro: Website Design and Copy
SmartLabel: LinkedIn Product Copy
Freshly Thai
Logo Design and Branding Projects
Foodmaestro
Inner Peace Qigong
Mango Tree
Certifications
Semrush Academy Certificate
SEO Foundations
Iterable Foundations Certificate
Email Marketing Foundations
Google Ads Search Certificate
Google Search Campaigns Fundamentals
